What We Do
We work with wineries to develop a product offering and story line.
We Learn About Your Winery And Consumer Experience
We work with wineries to develop a product offering and story line, creating a four to six page sales pitch.
We also establish timing parameters for the campaign.
We do very little discounting other than working with a winery's historical issues or "legacy" customers.
If possible, we bring staff to the winery to familiarize them with as much of the winery as is possible and capture the experience the consumer would have.
We can either call "as the winery" or on behalf of the winery.
We complete most campaigns in one to two weeks allowing the work we do to be integrated into a winery's marketing calendar
Address topical issues from a new release to selling out a winemaker dinner in Dallas.
We typically sell 25% of those contacted on mailing lists and up to 60% in clubs.
Benefits to the Winery
An additional route to market.
Wine Leverage is an additional route to market with no impact on your other channels of distribution.
Our calls are warm conversations…not sales calls. Whether we make a sale or not, we raise brand awareness and enhance brand imagery.
Specialty wines are our specialty, which we sell well. “Specialty” can mean verticals, large formats, hold-backs or other types of limited inventory. We can sell them literally down to the last bottle.
On a net dollar yield to the winery basis, we are above the midpoint between a winery FOB sale and a winery direct sale.
We leave no electronic pricing footprint which is visible or traceable or harmful in any way to the winery’s online image.
Campaigns generate increased traffic at wineries, both electronic and in person.
The importance of direct to consumer sales.
Download our information documents below. Files are in Adobe Reader format.
Jefferson St. Napa California 94558
MON - FRI: 10:00am - 6:00pm